It’s a little known fact, but wedding photography is the most lucrative business in the photography industry. It’s also a very competitive market, with many photographers willing to work for no money at all just to get a chance to showcase their talent. In order to stand out from the crowd and make your money back quickly, it is extremely important that you choose a photographer who will be able to deliver high-quality photographs as well as professional service.
The following points will help you choose a professional photographer:
Experience. Ask about relevant experience before you make any decisions. If they have not worked on weddings before, it is not likely that they will be able to deliver on their promises of excellent service. It is also crucial that your chosen photographer has had previous experience working within the wedding industry. The vast majority of wedding photographers do not have this kind of long-term experience, and this can result in them forgone good opportunities for other clients in favour of taking on a wedding job.
Location. Find out where they will be available to photograph your wedding day. Ideally, you want your wedding photographs to be taken at the same location as your reception and ceremony; if this is not possible, you should ask how far away they are willing to travel from their home base.
Who are their references?A good photographer should have high-quality photos of the two of you, but also be able to explain their experience and how they got started.
What’s their style?There are different schools of photography, and some photographers prefer more traditional weddings and portraits. Others are more creative, offering more alternative styles like documentary or documentary-style photojournalism.
Do they have a style that works for you?You don’t want to hire a photographer who has the perfect style for you, because it could be too formal or could make you look like a Stepford Wife . You want someone who will capture your unique personalities, capturing the fun and emotion of your nuptials without making it look staged.
What is their pricing structure?Keep an eye on the budget you’re looking at for your wedding; it’s important that you not get stuck with an overpriced photographer. Find one who offers packages that fit within your budget.
Look at their portfolio. The more work they have online, the more likely it is that they’re a legitimate professional and not just some random person with a website.
Ask around. Your local photography community is probably full of people who know other people who use the same or similar photographers. If you see someone in your area with a stunning wedding album or stunning maternity photos, talk to them about their experience and ask for referrals.
Check out their gear. Some photographers use only certain brands of cameras and lenses, so make sure what you’re looking for is actually present in their equipment list.
Talk to them on the phone or in person. You may be able to get more information from talking to someone than from just looking at their website and portfolio. If they’re not available, don’t hesitate to ask if they would be willing to answer some questions over email or Skype chat.